About Us

Jules Robbins WebCraft web design

Jules Robbins


With more than 20 years’ experience in web design and development, Jules is passionate about all things web and wine. Prior to founding Vines OS in 2002, Jules was an executive producer at AOL and Netscape and a senior producer at Yahoo. After departing corporate America, she set out to make a difference in people’s lives at a more personal level, and to do something she really cared about. Today, Vines OS continues to grow, impacting and changing the way wineries do business.

When not working, Jules can be found helping her daughter search for fairies or expand her Lego empire, or enjoying a home-cooked meal and a nice bottle of wine with her husband.

Andrew Victorov

Head of Engineering

Andrew is Lead Engineer for Vines OS, and has created more than 500k lines of code since 2009. He is part of the team that works behind the scenes to help bring new features to life each month. Through new engineering efforts and quality assurance testing, the team helps us push the needle, whether it is with CSS, java, webhooks or APIs. When he is not crunching code, Andrew enjoys biking, hiking and traveling with his wife.

Mark Frey

Account Manager

Mark holds a BS in Industrial Technology and has extensive experience in web-based operations and technologies. Mark’s core skills are process optimization, web design, and project management. Mark’s web design background means that he is always keeping an eye on the user experience and process flow, all while being able to come up with creative, value-added improvements with the Vines OS team.

As an operations professional, Mark ensures that things run smoothly, and he creates operations strategies to keep our clients on-track. Mark is a native to the Central Coast of California, and an avid wine enthusiast, surfer, and mud racer.


Wine eCommerce
Wine Club
Event & Tasting Bookings
Revel POS

We love solving club and ecommerce challenges for wineries, wine bars, and breweries. We can talk ecommerce and club in our sleep. We enjoy tasting our clients wine, and love getting out to nearby vineyards, tasting rooms and wineries. When we’re in your part of the world, we promise to come taste and say hello!