About Us

Jules Robbins


Jules Robbins is CEO of VinesOS. Prior to embarking on her path in the wine industry, Jules was Executive Producer at Netscape and AOL, and Senior Producer at Yahoo. After departing corporate America, Jules set out to make a difference in people’s lives at a more personal level, and to do something she really cared about. Today, VinesOS continues to accelerate and improve the way wineries manage Direct to Consumer experiences.

When not at work, Jules might be found hiking, swimming, reading on the beach, cheering at her daughter’s soccer matches or wine tasting or cooking with her husband.

Andrew Victorov

Head of Engineering

Andrew is Lead Engineer for VinesOS. He has been the heart of the code since 2009, and has his finger on the pulse of modern technology, from Stripe to personalization, to GooglePay and ApplePay and so much more. He is part of the team that works behind the scenes to help launch amazing new features to wineries across America each month. Through new engineering efforts and quality assurance testing, Andrew and the team help us push the needle, whether it is with new APIs and integrations or custom developments. When Andrew is not crunching code, he enjoys biking, hiking and traveling with his wife.

Kristen Muir

National Sales Director

Kristen has extensive experience in sales and product development. With nearly 15 years working in the wine industry, she has a diverse background of directing sales on a national scale for an importer/distributor, managing chains for a single Napa Valley winery, and most recently directing national sales for the tech startup, Pix Wine. She holds a degree in Finance from Cal Poly, SLO and has an Advanced Certificate from WSET. When she isn’t fully immersed in the wine industry, she can be found running half marathons, hiking her dog, or cooking/recipe developing in the kitchen with her kids.

Mark Frey

Account Manager

Mark holds a BS in Industrial Technology and has extensive experience in web-based operations and technologies. Mark’s core skills are process optimization, web design, and project management. Mark’s web design background means that he is always keeping an eye on the user experience and process flow, all while being able to come up with creative, value-added improvements with the Vines OS team.

As an operations professional, Mark ensures that things run smoothly, and he creates operations strategies to keep our clients on-track. Mark is a native to the Central Coast of California, and an avid wine enthusiast, surfer, and mud racer.

Patricia Eggers

Marketing Director

Patricia loves creating and managing brands. As an Account Executive, she has developed strategies and campaigns for many sectors, including the alcoholic beverage industry, beauty, and consumer brands. Patricia has also led international Marketing Communications departments in Europe and the U.S. At VinesOS, Patricia focuses on all aspects of strategy, growth, branding & visibility, public relations, event planning, and deepening engagement with clients.

Besides her passion for branding, marketing, and design, Patricia loves traveling, mountain biking, hiking, snowboarding with her family, and just hanging out at the beach.

Renan Carvalho


Renan is a developer who’s passionate about creating new things through modern technologies and solid development processes; he brings new functionality and features to life that make our customers’ daily lives easier!
If Renan didn’t work with software development, he would certainly spend the day programming because it’s what he likes to do most! As part of our development team, Renan is always on the lookout for new trends and technologies to apply to his code. When not working, Renan is usually with his family, having fun with his daughter, or playing video games, like any good geek!


Point of Sale
Wine Club
Wine eCommerce
Event & Tasting Bookings

We love solving club and ecommerce challenges for wineries, wine bars, and breweries. We can talk ecommerce and club in our sleep. We enjoy tasting our clients wine, and love getting out to nearby vineyards, tasting rooms and wineries. When we’re in your part of the world, we promise to come taste and say hello!