About Us

Our Values

We are a small but agile team. We lean in, listen to our clients, and work hard to provide the best, most comprehensive platform on the market. We have not only groundbreaking products but also practices. Our fingers are on the pulse of all things tech around e-commerce, clubs, loyalty, and the alcoholic beverage industry. But we're not just following the trends; we're creating them. Our purpose comes to life by making a powerful impact.

Responsiveness: Our utmost priority is delivering exceptional customer service. The proof is in the pudding: our customer satisfaction ratings averaged over 98% in 2023.

Transparency: We provide 100% upfront and transparent fees, no post-registration surprises for add-on app costs, support, set-up charges, or 3rd party fees.

Integrity: VinesOS is a mature platform backed by seasoned industry veterans with US-based Support. It is 100% independently owned and operated, built from the ground up for over 20 years, with zero equity or investors. And it works.

Sustainability: We build feature options to help the planet, minimizing environmental harm. Inquire how to qualify for the VinesOS Sustainability Program, where we give incentives to wineries to adopt and evolve practices to contribute to restoring the environment.

Commumity: We are a small, tightly-knit team.  We not only work together, we play together; the core team for over 15 years. Our clients are also part of our family; we listen to feature requests and feedback so we can continue to grow and thrive.

Our Team

Jules Robbins

Founder & CEO

Jules Robbins is the Founder & CEO of VinesOS. She was born in England, grew up in Toronto, Canada, and graduated from Queen's University. After years working for the tech giants Bell Canada's 'Sympatico' and AOL Canada, she was promoted to Executive Producer for AOL and Netscape, moving to sunny California in 2000. After several years with Netscape, AOL, and Yahoo!, she set off to follow her dreams. Her passion was to create a Direct-To-Consumer platform for a unique vertical at the heart of California -- the wine industry -- lending her expertise from the top ladder of Corporate America to a sector that significantly needed powerful, innovative, and modern technology. Jules has successfully funded and led VinesOS for over 20 years. Today, VinesOS continues to accelerate and improve how wineries manage direct-to-consumer experiences. When not at her desk, Jules enjoys getting outdoors, wine tasting with friends, and cheering at her daughter's waterpolo games.

Andrew Viktorov

Head of Engineering

Andrew Viktorov is the Head of Engineering for VinesOS. He has been the heart of the code since 2009 and always has his finger on the pulse of modern technology. Andrew is ready for the challenge, whether it is new Customer Loyalty Programs we are creating from the ground up, Personalization algorithms, Stripe integrations, GooglePay and ApplePay, and so much more. He is part of the team that works behind the scenes to help launch unique new features to wineries each month. Andrew and the team help us push the needle and drive innovative features, whether with new APIs and integrations or custom developments. When not busy crunching code, Andrew enjoys biking, hiking, and traveling with his wife.

Kristen Muir

National Sales Director

Kristen Muir has extensive experience in sales and product development. With nearly 15 years working in the wine industry, she has a diverse background of directing sales on a national scale for an importer/distributor, managing chains for a single Napa Valley winery, and most recently directing national sales for the tech startup, Pix Wine. She holds a degree in Finance from Cal Poly, SLO and has an Advanced Certificate from WSET. When she isn’t fully immersed in the wine industry, she can be found running half marathons, hiking her dog, or cooking and developing recipes in the kitchen with her kids.

Mark Frey

Account Manager

Mark Frey holds a BS in Industrial Technology and has extensive experience in web-based operations and technologies. Mark’s core skills are process optimization, web design, and project management. Mark’s web design background means that he is always keeping an eye on the user experience and process flow, all while being able to come up with creative, value-added improvements with the VinesOS team. As an operations professional, Mark ensures that things run smoothly, and he creates operational strategies to keep our clients on-track. Mark is a native to the Central Coast of California, and an avid wine enthusiast, surfer, and mud racer.

Patricia Eggers

Marketing Director

Patricia Eggers loves creating and managing brands. As an Account Executive, she has developed strategies and campaigns for many sectors, including the alcoholic beverage industry, beauty, and consumer brands. Patricia has led international Marketing Communications departments in Europe and in the U.S. At VinesOS, Patricia focuses on all aspects of strategy, growth, branding & visibility, public relations, event planning, and deepening engagement with clients. Besides her passion for branding, marketing, and design, Patricia loves traveling, mountain biking, hiking, snowboarding with her family, and just hanging out at the beach.

Renan Carvalho

Senior Developer

Renan Carvalho is a developer who’s passionate about creating new things through modern technologies and solid development processes; he brings new functionality and features to life that make our customers’ daily lives easier.
If Renan didn’t work with software development, he would certainly spend the day programming because it’s what he likes to do most! As part of our development team, Renan is always on the lookout for new trends and technologies to apply to his code. When not working, Renan is usually with his family, having fun with his daughter, or playing video games, like any good geek!

Hit the ground running and grow your revenue

Transition quickly and easily with our intuitive, easy-to-use onboarding guide and
exceptional white glove account management and tech support.

Do it all with VinesOS

VinesOS gives you a 360° view of your DTC sales. Manage all your channels in one platform. Get insights on sales by location, channel, products, and customer. You can do it all with VinesOS!