Growth Lead (Marketing & Sales)

Location: Remote (U.S.)
‍Type: Full-Time or Part-Time

About VinesOS

‍VinesOS is a premium direct-to-consumer POS, Club, eCommerce and Reservations platform built specifically for wineries. We help wineries increase revenue, streamline operations, and deliver better customer experiences across POS, wine clubs, events, and ecommerce.
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The Role

‍We’re looking for a hands-on Growth Lead who can connect marketing directly to revenue.

This role owns both:

• Pipeline generation (marketing)
• Conversion (sales support + demos)

You’ll help bring in qualified opportunities, refine how we position VinesOS, and actively participate in product demos and the sales process to help close deals. This is not a pure marketing role—and not a pure sales role.
It’s a hybrid position focused on growth and revenue.
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What You'll Own
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Pipeline & Demand Generation ‍

• Increase qualified inbound and outbound opportunities
• Build and optimize AI-assisted lead generation systems (prospecting, enrichment, personalization)
• Network with industry groups and raise awareness
• Develop campaigns across channels (email, paid, partnerships, events)
• Improve lead quality, targeting, and conversion

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Positioning & Messaging

• Refine how we differentiate in the market
• Strengthen our premium, ROI-driven narrative

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Sales Support & Demos

• Participate in and lead product demos
• Help move deals forward and improve close rates
• Identify common objections and refine responses

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Funnel Optimization

• Analyze performance from lead → demo → close
• Identify and fix conversion gaps
• Build a more predictable and repeatable pipeline

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Sales Enablement

• Improve pitch materials, case studies, and ROI tools
• Ensure consistent messaging across marketing and sales

What Success Looks Like (First 6 Months)
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• Increase qualified demos
• Implement AI-driven outbound or inbound systems that consistently generate pipeline
• Improve demo-to-close conversion rates
• Build more consistent, repeatable pipeline generation

What We’re Looking For
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• Experience in wine industry, and deep familiarity with wine software
• Strong understanding of both marketing funnels and sales cycles
• Experience in SaaS, ideally with recurring revenue or payments
• Proven experience using AI tools for lead generation, prospecting, or campaign optimization
• Comfortable running or joining product demos
• Ability to think strategically and execute hands-on
• Data-driven, with strong messaging and storytelling skills
  
• Self-starter who can operate without a large team

Compensation
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• Base + performance-based incentives tied to:
• Qualified pipeline generated
• Revenue influenced/closed
• Flexible structure (part-time or fractional to start)