inside vines: Our Advantage

We do all the things that our competitors do… direct to consumer, online wine sales; wine club shipment credit card processing; Wine club member management; website updates using our proprietary content management system, including specialized content for adding wines and events; event promotion/ticketing. But we do things differently. Here's how:

 

We are flexible.

We are not limited with what we can do in our designs–we are not template based. Your design can be as creative or minimalist as you desire. The sky is the limit. We can take an existing design, or we can create a custom design tailored exactly to your design goals and specifications. We do it all for you–we don't tell you to send us CSS files ( nor do we expect you to even know what this means...), or go to an outside design firm. We are a one-stop shop.

We don't force user registration for purchase. It's the number one rule!

" Regarding the “Do’s and Don’ts” section, the infographic includes eight positive actions you can take to encourage conversion and three discouraging tactics to avoid, including one of our favorite shopping cart prohibitions: Don’t force customers to register."
Source: E-Commerce Eye Candy - Shopping Cart Abandonment. Require 

 

We make it easy for your members. 

Members do not need to login to get their discounts. While checking out, a member can simply select “Quick Member Check out” on the form, and their appropriate discounts, based on the club they belong to and the number of bottles in their order will be calculated. It's as simple as that. How do we do it? No, it's not magic… call us for a demo and we will be happy to show you. 

Members have the choice of logging in if they wish to, where they can then update their address, credit card, type of club they belong to, and also see all the past shipments and orders. You can even create special content on your website that is for members only.

Members can belong to more than one club, and without even logging in, get the appropriate discount when they are buying wine online. If they belong to two clubs, and one club gets a greater discount, they will get the greater of the discounts when purchasing online. And yes... without even needing a password to login.

Members can opt to sign up for your wine club, and if you have particular members who never want to receive a Sauvignon Blanc for example, you can customize an individual members club shipment.

Your customers can purchase wine as well as event tickets all at the same time.

You can promote and sell tickets to events, such as winemaker dinners, or just promote upcoming events where you will be pouring, or your next Members Only Open House. You can include events that are free for members, discounted for members, or free for everyone, with or without RSVPs required. Once guests have registered, you can export your guest list to have at the door.

We are integrated with both FedEx and UPS shipping.

Vines OS is integrated with FedEx and UPS for real-time shipping cost lookup. There's no need to create and set up complicated tables for shipping zones and lose money on shipping, or worse, lose orders because shipping costs are too high. In addition, we calculate the shipping upfront so that your buyers can see it before going through the entire checkout process.

We get you found in the search engines. And give you weekly proof.

We specialize in building “search engine friendly” pages for your website. After your site is live, typically within a couple of weeks you will start to see rankings for your most important keywords. We help you figure out what they should be, based on research we do on your keywords, what you produce, and where you are located. We show you how to do more search engine optimization yourself, if you want to do additional pages, or target other keywords that have high traffic associated with them. This initial training is included in your setup cost. We even send you weekly website ranking reports showing you exactly where your site is ranking in Google, Yahoo and Bing for your relevant keywords.

The buck stops here.

We are responsible and responsive. There is no third-party involved, there is never anyone else to point to for problem solving–if there's ever an issue, we usually reply and solve it within 24 hours, if not sooner. We manage your design, your website, your hosting, your e-mail, and your search engine rankings.

You never need to figure out who to go to for what… it's all under one roof.

We are competitive.

We do all this, and still we are priced more competitively than our competitors. Shop around–then give us a call. We'd love to give you a demo of our wine ecommerce platform.