Using VINES software, your wines will come up in the top results on the most popular search engines so your customers can easily find you, above wineclub.com and bevmo.com and others selling your wines online. And most importantly, your customers will be able to make the purchase right from the page they land on after searching.

We can also develop your Web site using Search Engine Optimization techniques that make it easy for potential clients to find your site in the midst of all the competitive Web sites also fighting for high rankings in search engines.

Search engine optimization draws more visitors to your site, ensuring that more potential clients will find out about your business. After we optimize your site, it will start to be "found" by the major search engines when people search for keywords that pertain to your business. As a result, you'll have more potential clients coming directly to your Web site.

Keyword Research and Analysis

To identify which keywords and phrases are regularly searched, we provide a complete analysis of your Web site's keyword market. This process involves reviewing actual queries from live databases to ascertain which keyword phrases are used by your target market. We show you all actual keyword combinations that bear any relation to your business - many of which you might never have considered. All of this is analyzed from data collected from several of the largest metacrawlers -- engines that query the main search engines simultaneously. You will see how many times in the last 60 days these keywords were actually searched for by real users.

Handwritten Titles, Tags and Site Architecture

After selecting specific words to target, we revise your existing pages, making changes to the title, description, keywords, headings, comments, image alts, and link tags, and the text appearing in the body of the page. This involves adding visible text to various pages consistent with the current design, and in some cases adding new pages. In addition to concentrating on your key Web page tags for optimal placement, we focus on your site's link architecture, and file- and folder-naming conventions.

Hand submission

We submit each appropriate Web page by hand on an applicable schedule to ensure optimal indexing. Paid inclusion submissions to Directories such as Yahoo! Directory will be done with prior approval only.

Online Reporting

Monthly search engine ranking reports will show where the top-ranked pages from your site appear in the top 50 positions for the selected search engines and directories. This report will also show ranking positions gained or lost in each engine since the previous report.

Schedule

The initial optimization takes between one and two weeks. After submission to search engines, you will receive your first report within 6 weeks. You can expect to start to see an increase in traffic as soon as your newly optimized site gets picked up by the search engines; typically within 15-60 days.

Monthly reporting on traffic and sales

After the optimization is complete, traffic to your web site will increase, in most cases anywhere from 50% to 300% in the first six weeks. And just to ensure that you know where your new traffic is coming from, we send you monthly online reports that substantiate the exact number of visitors that came to your site from each keyword phrase, and the search engine through which they found you.

Every month, after the initial six-week period, you will receive a ranking report that shows where your web site ranks for each keyword phrase in each search engine, and the gain or loss over the previous month. You will also see monthly snapshots of traffic and unique visitors to your web site. That's when you start to see your traffic really climb.

Powerful Web Site Analytics

VINES comes with easy-to-understand, powerful web analytics to help you understand how people found your site, how they explored it, and how you can enhance their visitor experience. Improve your website return on investment, increase wine sales and membership sign-ups, and make more money on the web.

With over 80 reports, your free Google Analytics account will track visitors through your site, and will keep track of the performance of your marketing campaigns - whether they are email campaigns, or any other marketing drive.

With this information, you'll know what is bringing visitors to your web site, and where your visitors are dropping off during the buying process.

This powerful analytics package is included with your VINES Online Solution software.