Customer Loyalty Program growth of 800% in a year? How's that possible?

How a winery envisioned growing their club

In the heart of Southwest Michigan, Moersch Hospitality Group has been making waves with its unique loyalty program for its three distinct brands – Round Barn, Tabor Hill, and Free Run. Moersch Hospitality Group asked VinesOS in 2021 to support the launch of its Vineyard Premier loyalty program by bringing its vision to life with a robust club software system. For a modest annual fee of $99 easily added at checkout, this program offers a plethora of benefits designed to reward their most devoted customers.

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The Winery Customer Loyalty Solution:

So, what exactly does Vineyard Premier offer? Here's a breakdown of the perks supported by VinesOS software that has garnered so much attention:

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Special Member Pricing

• ‍Members enjoy exclusive pricing on their favorite wines automatically applied by VinesOS software, ensuring that their loyalty is rewarded with every sip.
  

• Optional Auto-Ship Subscriptions: For the ultimate convenience, customers can set up auto-ship subscriptions supported by VinesOS, guaranteeing that their preferred wines are delivered right to their doorstep without any hassle.
  

• Tasting Room Discounts: Members receive discounts when visiting the winery tasting rooms, enhancing their overall experience and encouraging them to explore the full range of offerings.
  

• Unlimited Shipping: Shipping fees can add up quickly and VinesOS understands that this is often the number one reason for cart abandonment;  but Vineyard Premier members can enjoy unlimited shipping, making it easier and more cost-effective to receive their favorite wines.
  

• Member-Only Access Areas: Exclusive access to areas reserved for members allows them to savor their visits even more, creating a sense of belonging and exclusivity.
  

• Special Discounted Tickets to Events: Access to discounted tickets for events hosted by Moersch Hospitality Group ensures that members never miss out on the exciting happenings in the Southwest Michigan area.
  

• Discounted Reservations for Igloo Bookings: Embracing the latest trend in the area, Vineyard Premier members can secure discounted reservations automatically applied by VinesOS software for the highly sought-after igloos, adding a touch of luxury to their experiences.
  

Impressive Growth:

After the first year of implementing Vineyard Premier, Moersch Hospitality Group took a moment to reflect on its success with VinesOS support. The numbers were nothing short of remarkable, with an astounding 800% growth in membership. Jessica Schueneman, Sales Director at Moersch Hospitality Group, had this to say about the program's success:

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"Vineyard Premier is our move from the traditional wine club to a flexible way to serve our members. Customers get the wines they want, when they want them, delivered to their door while saving money. Has it been a success? We believe so — membership grew 800% in our first year rolling out Vineyard Premier."

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Looking Forward:

Moersch Hospitality Group's Vineyard Premier loyalty program supported by VinesOS has undoubtedly redefined the way customers engage with and enjoy their wines. With its focus on flexibility, affordability, and exclusive benefits, it's no wonder that membership has skyrocketed. As the program continues to evolve, it's clear that Moersch Hospitality Group is committed to providing its customers with an exceptional wine-tasting experience that caters to their individual preferences and desires. As an all-in-one wine software provider, VinesOS will continue to bring its visions to reality.